Andrea Pinchi Design Director

Projects

Greenpeace against offshore drilling

A project on March 2016

A campaign developed for Greenpeace with Latte Creative to defend Italian sea from offshore drilling.

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Campaign Logo

My first proposal was a combination of sea, dead fish and a oil plant, to communicate the risk of the offshore drilling for the sea. Despite the client liked the work, they reject it.

poster

We started working again, to make more explicit the threat to the whole Italy.

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Interactive header

In the interactive header the user drip oil over the most representative italian coastline and cities moving the mouse. The tool is a combination of Google Maps, panning different locations, and an interactive canvas built with Paper JS.

Illustrations and cards

Below a serie of illustration explain the reason to join the campaign and vote to the referendum.

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INTERACTION DESIGN

The website is designed to optimize the sign-in and explain the reason to join the campaign and take active part.
The form in particular is specifically tested to reduce the friction during sing-in and using the Floating Action Button, also maximize the sign-in from mobile devices.

iphone

TOOLS

Some tools developed for the project:
Drip tool – developed in PaperJS to simulate the oil drip on the map, it’s possible to generate and download a SVG of the visual result.
Map tool – developed using Google Maps API to collect images from the service.
Prototype – the first prototype used to explain the idea to the client.

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PROJECTS

  •  
    Impossible game: Nyala
  •  
    Wovns: dynamic identity
  •  
    Redesigning Amnesty International Italy
  •  
    Enel powers change
    with Formula E
  •  
    Greenpeace against offshore drilling
  •  
    Space Reactive
  •  
    Worth Wearing
  •  
    Type Seeker
  •  
    Zoetropic Christmas
  •  
    Save the Arctic
  •  
    Greenpeace action path
  •  
    No country for young men
  •  
    Cetacean Pavilion
  •  
    No Hate Speech Online Poster proposals
  •  
    DFI Mobile Application
  •  
    LYH
  •  
    Hotpoint Innovation Area
  •  
    The Boxes Flow
  •  
    Low poly 3D illustrations
  •  
    Chinagram
  •  
    Better Nouveau
  •  
    Banca d’Italia exhibition
  •  
    Chinagram for iPad: Making of
  •  
    Poetry visualization
  •  
    Summer Nights lamp
  •  
    Laser cutting: a menu
  •  
    Persol incognito
  •  
    Type Paintings

Andrea Pinchi — VAT 02985820543 — mail@andreapinchi.it