Andrea Pinchi Design Director

Projects

Worth Wearing

A project on May 2015

Worth Wearing is a self initiated project by Latte Creative. It is an online platform that promotes and supports causes for NGOs, associations or single individuals and finances their ideas through the sale of T-shirts. The aim is to create a wide spread social awareness network based on e-commerce, that provides its customers with a way to support and simultaneously spread their causes.

home_01

worthwearing.org

The project, still in development, has many aspects and with Latte Creative, we spend a lot of time to design every aspect of the platform from the business model, to the purchasing process, from the marketing strategy to A/B test, and I had the opportunity to take part in every part of the creation.

Designing the Identity

The brand identity was a bit challenging, because we needed to design for final users and for NGOs. Here is how I managed and directed the work

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PROJECTS

  •  
    Impossible game: Nyala
  •  
    Wovns: dynamic identity
  •  
    Redesigning Amnesty International Italy
  •  
    Enel powers change
    with Formula E
  •  
    Greenpeace against offshore drilling
  •  
    Space Reactive
  •  
    Worth Wearing
  •  
    Type Seeker
  •  
    Zoetropic Christmas
  •  
    Save the Arctic
  •  
    Greenpeace action path
  •  
    No country for young men
  •  
    Cetacean Pavilion
  •  
    No Hate Speech Online Poster proposals
  •  
    DFI Mobile Application
  •  
    LYH
  •  
    Hotpoint Innovation Area
  •  
    The Boxes Flow
  •  
    Low poly 3D illustrations
  •  
    Chinagram
  •  
    Better Nouveau
  •  
    Banca d’Italia exhibition
  •  
    Chinagram for iPad: Making of
  •  
    Poetry visualization
  •  
    Summer Nights lamp
  •  
    Laser cutting: a menu
  •  
    Persol incognito
  •  
    Type Paintings

Andrea Pinchi — VAT 02985820543 — mail@andreapinchi.it