A project on May 2015
Worth Wearing is a self initiated project by Latte Creative. It is an online platform that promotes and supports causes for NGOs, associations or single individuals and finances their ideas through the sale of T-shirts. The aim is to create a wide spread social awareness network based on e-commerce, that provides its customers with a way to support and simultaneously spread their causes.
The project, still in development, has many aspects and with Latte Creative, we spend a lot of time to design every aspect of the platform from the business model, to the purchasing process, from the marketing strategy to A/B test, and I had the opportunity to take part in every part of the creation.
Designing the Identity
The brand identity was a bit challenging, because we needed to design for final users and for NGOs. Here is how I managed and directed the work