Andrea Pinchi Design Director

Projects

Impossible game: Nyala

A self-initiated project on July 2018

We hear a lot about gamification as a way to make people perform repetitive tasks more easily without frustration adding rewards and badges and other game dynamics.
But what happens if we try to invert the parts and bring life dynamics into game?
The game doesn’t work, and from this frustration comes the identification between the player and the real problems that the game represents.

Nyala –that means antelope and is also the name of the capital of South Darfur– in is a little girl that needs to reach a source of clean water. It is 5km far, each click makes she run for 1 meter. Can you beat the game?

 
 
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PROJECTS

  •  
    Impossible game: Nyala
  •  
    Wovns: dynamic identity
  •  
    Redesigning Amnesty International Italy
  •  
    Enel powers change
    with Formula E
  •  
    Greenpeace against offshore drilling
  •  
    Space Reactive
  •  
    Worth Wearing
  •  
    Type Seeker
  •  
    Zoetropic Christmas
  •  
    Save the Arctic
  •  
    Greenpeace action path
  •  
    No country for young men
  •  
    Cetacean Pavilion
  •  
    No Hate Speech Online Poster proposals
  •  
    DFI Mobile Application
  •  
    LYH
  •  
    Hotpoint Innovation Area
  •  
    The Boxes Flow
  •  
    Low poly 3D illustrations
  •  
    Chinagram
  •  
    Better Nouveau
  •  
    Banca d’Italia exhibition
  •  
    Chinagram for iPad: Making of
  •  
    Poetry visualization
  •  
    Summer Nights lamp
  •  
    Laser cutting: a menu
  •  
    Persol incognito
  •  
    Type Paintings

Andrea Pinchi — VAT 02985820543 — mail@andreapinchi.it